Can Euria really be the “AI by Europeans, for Europeans”?
In December, a little-known small company in Switzerland hit global headlines. Infomaniak, a cloud provider committed to an ethical and sustainable internet, announced that its AI solution, Euria AI (Euria for short), was no longer dependent on American tech giants. Infomaniak positions Euria as ‘AI by Europeans, for Europeans’, a privacy-first, fully sovereign alternative built and hosted entirely in Switzerland.
Infomaniak’s Origin Story
Infomaniak was established in 1994 by Boris Siegenthaler and Fabian Lucchi. The company is described on Crunchbase as a publishing company that provides proponents of an ethical and sustainable web that respects privacy and creates local jobs. It helps more than 150 radio stations in Europe with their online streaming.
Boris has stayed in the role of Chief Strategy Officer; he was an original founder and remains a shareholder. However, today, Marc Oehler leads the organization as CEO.
According to a post on the company’s site, “the business was born in 1994 in a modest garden shed a stone’s throw from CERN in Geneva, where the first ever web page had been published four years before. At the time, IT whizzes were finding an outlet for their passion by developing and selling personal computers.”
What Makes Infomaniak Different?
There is a lot of information highlighting sustainability and data on the company’s website. The company is proud of being owned by a growing proportion of its employees.
Infomaniak states how it manages your data as if it were its own, the company stresses how your data belongs to you and is nobody’s business but yours.
The company’s primary mission is to develop know-how and technological mastery in Europe with ethical cloud solutions that make no compromises on ecology, privacy and create jobs locally, without offshoring.
“Faced with the lack of foresight of governments that opt for American or Chinese companies and the lobbying of Web giants that monopolize the vast majority of the cloud market, Infomaniak is redoubling its efforts and has been reinvesting much of its profits since 2015 to perpetuate its independence and ensure the development of sovereign technologies.” The company states proudly on its website.
The company, based in Geneva, is a strong advocate of Switzerland’s attractiveness as a ‘safe’ for digital data. Infomaniak also believes that it offers an alternative to the Big Five tech companies with services that respect the environment and its customers’ data.
However, with the company’s products are often show-cased in French, rather than English or Swiss German. One might say it is a competitor to Mistral AI rather than any U.S. or Chinese AI company.
How Did Euria AI Gain International Attention?
There isn’t much out there about Euria AI yet. One YouTuber has uploaded his thoughts about the AI system recently. The feedback wasn’t outstanding. Apparently, the system doesn’t have some of the functions of more mature AI systems like ChatGPT.
Instead, the boom in interest is related to the company being ‘European.’ To enforce this point, last week the CEO of Mistral AI, Arthur Mensch, shared that “European governments are coming to us because they want to build the technology and they want to serve their citizens.”
He meant that being non-American is a competitive edge in his home market. The same applies to Infomaniak’s Euria AI.
With the EU AI Act in process, this should come as no surprise. The rise in popularity of European AI is about timing. Promoting a free, European, privacy-first alternative to U.S. giants is something that resonates with European companies and institutions.
On December 9, 2025 Infomaniak shared a press release about Euria AI which it also posted on X.
The press release is available in English too. It highlights how “Euria meets the requirements of sensitive sectors such as health, education, law, finance and public administration.” And adds how it is“available free of charge, it embodies Ethical, Universal, Responsible, Independent and Autonomous AI.”
Marc Oehler, the CEO, highlighted in the press release how “to date, none of the best-performing models is European. This observation should give us pause for thought: Europe must invest to catch up and build its own sovereign, ethical and carbon-neutral AI models. The more users choose local players, the more we will have the means to build this technological independence.”
What Makes Euria AI Sustainable?
The sustainability element of Infomaniak’s AI is well documented on the company’s site. One of the ways Euria optimizes energy consumption is by automatically determining whether an online search is required, according to Infomaniak. When not required, it uses much less energy.
Even after this push for sustainability, Infomaniak has shared that it is one of the 500 biggest consumers of energy in the canton of Geneva. To help offset this, the firm uses 60% hydropower and 40% green energy to power its services.
The push for sustainability gave the company a 31% savings on energy consumed in 2021. The firm’s data centers do not have air conditioning, instead natural ventilation provides the necessary cooling. The data center, according to the company, is one of the most efficient in the world (in terms of energy consumption linked to temperature maintenance).
EU Regulations
Infomaniak is compliant with FADP, Swiss Data Protection Regulation, and Europe’s GDPR.
Unlike commercial AIs in the U.S. or China, Infomaniak highlights that your data is never used to train models. Everything remains exclusively in Switzerland.
Ephemeral mode offers an absolute level of confidentiality: exchanges are never stored, leave no trace on the servers and cannot be retrieved by any means, even by Infomaniak.
All request processing, storage and hosting of Euria’s solution is carried out exclusively in Infomaniak’s data centers in Switzerland, with no external service providers or data transfer abroad.
Available free of charge, it embodies Ethical, Universal, Responsible, Independent and Autonomous AI = Euria AI
Infomaniak offers a different model: an independent company controlled by its employees, with 100% local infrastructures powered by certified renewable energy, the heat of which is fully recycled for the community, without any transfer abroad and in full compliance with the GDPR and the FADP.
It is no surprise that the international press has noticed the company. Europe needs more of its own tech to give European businesses and policymakers a choice. A choice that is good for Europeans.
Author: Andy Samu
See Also:
How Mistral’s ‘Le Chat’ Became Europe’s AI Darling
Is Helsing AI Europe’s Hidden Edge in Sovereign AI?
European Tech Sovereignty: ASML’s Crown Jewel in the AI Race 2026
