A few months after Edward Warchocki first caught attention wandering the streets of Warsaw and briefly herding wild boars, the small humanoid robot has taken a step that feels both inevitable and a little bit absurd. His own line of drinks is now available in DINO supermarkets across Poland.
The Move from Screen to Shelf
The two flavours, developed in partnership with Fortuna, are pretty straightforward. Customers can purchase an apple and pear variety with added vitamin D, and a strawberry and blueberry option with added vitamin C. Both are sugar free and positioned as accessible and family friendly. They appeared on shelves at the beginning of June.
In a video posted on X on 2 June, Edward himself announced the launch:
A Character That Travels Further Than Most
This is not the first time a viral online personality has moved into selling physical products, yet what stands out here is how naturally the transition has happened for a robot.
Edward was never presented as a technological marvel in the conventional sense. He was given a distinct personality by his creators at MERA Robotics, who made him direct, occasionally opinionated and recognisably local. That character, rather than any advanced capability, appears to be what has sustained interest.
Promotional clips featuring Edward alongside the new drinks have kept the momentum going, with the same unpolished energy that marked his earlier appearances. For the team behind Edward, there is a clear commercial logic. The robot already draws a wide audience, and the brand material connected to the project has noted that the content reaches children, teenagers, parents and older viewers alike.
Different Robots, Different Ambitions
There is an interesting contrast with other humanoid robots discussed in 2026, such as those we looked at in Europe’s Most Influential Humanoid Robots in 2026. Machines such as Ameca or Neo tend to be presented in controlled settings, demonstrating precision, conversation or potential industrial uses. Yet, Edward operates in public, gets told off by security, features in light-hearted news segments and now appears on beverage packaging.
The approach is less about proving what robots can do in principle and more about seeing what happens when one is given a consistent character and allowed to exist in ordinary spaces.
What This Moment Reveals
Whether this model scales or remains a Polish curiosity is difficult to say. What it does illustrate is that personality, even when deliberately constructed and attached to a machine, can be an effective bridge between online attention and physical commerce. Edward did not need to become more technically sophisticated to move into retail. He needed distribution and a product that aligned with the existing tone of his appearances.
The result is a robot who once drew crowds by simply moving through a city now sitting on the same shelves as conventional juice brands. For some, this will read as a clever piece of marketing. However, for others, it will feel like further evidence that the most visible robots in the near term may not be the ones solving complex tasks, but the ones that manage to feel familiar enough to share shelf space with everyday items.
In either case, Edward Warchocki has moved beyond being a passing online story. He has become something closer to a recurring presence, one that people can now encounter without opening an app.
