For more than two decades, Magazyn Rekruter has been a leading voice for HR professionals in Poland. It has grown alongside recruitment leaders, HR directors, founders, and managers as they navigated the changing landscape of work. Built on people and meaningful conversations, it has supported organizations through scaling, restructuring, and sustainable growth.
That legacy remains intact. It now serves as the foundation for what comes next.
In 2026, the publication proudly announces its evolution into MRKT 3.0. Drawing on its rich heritage, it will sharpen its focus on Europe’s AI revolution and the far-reaching impact of new regulations.
Klaudia Archimowicz, spokesperson for the company, explained that “this change is deliberate and honors our history.” She continued that “the ‘MR’ stands for Magazyn Rekruter and always will. It’s not just stylistic; it’s our foundation. We’re not distancing ourselves from our roots but recognizing that the environment around us has fundamentally transformed.”
Why the Change?
In recent years, the business environment has accelerated at an unprecedented pace. Artificial intelligence is no longer a future concept; it is now deeply embedded in operations, analytics, customer service, finance, and product development. At the same time, European regulations are increasingly shaping system design, data storage, talent acquisition, and governance. Automation is redefining job roles, compliance is becoming a board-level priority, and technology has evolved from a supporting function into critical infrastructure.
These shifts are transforming discussions in HR and recruitment, which no longer exist in isolation. Leadership decisions are now closely intertwined with AI governance, regulatory risks, cybersecurity, digital transformation, and emerging models of value creation. The challenges organizations face have become broader, more systemic, and deeply strategic.
Expanding the Lens: From HR to Broader Transformations
While Magazyn Rekruter primarily focused on people within organizations, MRKT 3.0 broadens the perspective to examine the powerful forces reshaping those organizations, with particular attention to Europe’s AI revolution and its regulatory consequences. The publication will also adopt a wider European viewpoint, moving beyond political discussions to explore real transformations inside companies, innovation ecosystems, regulatory frameworks, and technological adoption. MRKT 3.0 aims to become a key platform for in-depth conversations about Europe through the lens of business transformation, AI, governance, and structural economic shifts.
The “3.0” represents this new chapter, inspired by Web 3.0’s focus on decentralization and innovative ownership models. It reflects an era in which technology, regulation, and people converge to redefine entire markets.
Honoring HR Roots in a New Context
This evolution does not mean leaving HR behind. Instead, it recognizes that HR plays a central role in these larger transformations. For those who appreciate deep conversations about people and organizational development, the human dimension will continue to have a dedicated space within Market 3.0 — an event sponsored and co-organized by Verita HR and peHRfect, a Polish platform dedicated to networking and authentic dialogue around people and HR topics.
“As markets evolve, so must media,” added Archimowicz. “Magazyn Rekruter told the story of people at work in Poland. MRKT 3.0 will narrate how technology and regulation are reshaping European business, and what that means for organizations, leaders, and talent.”
The roots of Magazyn Rekruter remain strong, while the perspective expands to meet the demands of tomorrow.
About MRKT 3.0
MRKT 3.0 is the next evolution of Magazyn Rekruter, a trusted HR voice in Poland for over 20 years. It delivers insights into AI, regulation, and business transformation across Europe, while maintaining a strong focus on people and organizational development.
